Michael Loo is relentlessly determined to do two things: protect and care for children and innovate in the child well-being space. These two imperatives drive him as chief executive officer of Upbring. 

Michael combines his business brain and mission-focused heart to give children faith they will experience a happy and healthy childhood. An insightful leader and trailblazer, Michael is also an analytical problem-solver. 

During his career helping multibillion-dollar companies to achieve organizational goals, Michael's expertise was built around driving beneficial change and driving next-level value creation. He began his Upbring career in 2013 as Chief Financial Officer. In 2015, he was promoted to President and Chief Operating Officer. Michael was appointed President and Chief Executive Officer in 2020. His main proviso for Upbring has been to lead systemic change and innovative programs within the child welfare and social services space. Under his operational direction, Upbring programs have experienced exponential growth, producing a trajectory of great promise. 

He has a background in strategic planning, operations, technology and finance in complex organizations that range from start-ups to massive corporations.

Prior to joining Upbring, Michael served as Vice President - Controller & Treasurer of Hawaiian Airlines for seven years. He later went on to spend a total of nine years — two as Controller and then seven as Vice President of Finance & Administration (fka Chief Financial Officer/Chief Operating Officer) — at Kamehameha Schools, a private, endowed trust, private school system and Hawaii's largest private commercial, residential and agricultural landholder. The Kamehameha Schools trust is valued at more than $11 billion. He most recently worked at Sopogy, Inc., a technology provider in the micro-concentrated solar power sector where he spearheaded the organization's Initial Public Offering (IPO) efforts as Executive Vice President & Chief Financial Officer. 

Michael serves on the Board of Directors for both Texas Alliance of Child and Family Services and Nicole's Place. He has also previously served on the Board of Directors in the respective state chapters of the Make-A-Wish Foundation, Boys and Girls Club and Better Business Bureau. He is a multiple award recipient as a Certified Public Accountant and graduated Summa Cum Laude from the University of Oregon. He and his wife Julie, sons Austin and Dawson and daughter Reese live in Austin, Texas.